If you're spending heavily on SEO without seeing a boost in sales or overall brand recognition, it’s time to ask the tough questions. We specialize in evaluating your current SEO team, agency, or service providers.
SEO is both very complicated and very simple; if you're spending more on it than you're making back in sales, it's not working out for you.
Has your website's traffic and search engine rankings improved since partnering with your SEO team?
Are the reports showing measurable progress? More importantly, is this progress translating into financial gains?
If necessary, pull third-party assessments of your site and keyword rankings for an unbiased view (MOZ, AHrefs)
Are you generating more revenue than you're spending on SEO? Are you spending less than you would on P.P.C. for the same keywords?
Does your SEO team understand your target market? Are they effectively reaching your audience, or do they lack that marketing insight?
If you're spending more thant you make, It's not working for you.
If you're concerned about your
current SEO provider's skill levels or performance, we can even join a meeting with them to better understand their approach and provide you with
actionable feedback.
S.E.O is generally framed as an obscure I.T. mystery that only elite hackers understand, which is a way for slick and shady salespeople to make a relatively public and opensource process "mystical" so that business owners don't ask too many difficult questions.
And while in the early 2000s it really was a secret recipe, technically speaking, now it's one of the most open secrets there is.
Add to that the current state of how poorly Google's SERPs are performing and how a messy AI fueled full pay-to-play top page rarely relevant to the search terms is taking over search landscapes, it's really just one part of a tool in a box of skills needed for digital branding.
At its core, it’s just another form of customer acquisition.
We cut through the jargon and help you make informed decisions, so you don’t get gaslit into overspending on underwhelming results.
We’ll also provide a brief outline of what it would take to rank for more competitive terms and offer cost projections for P.P.C. if organic rankings aren't feasible.
Plus, we can help calculate what you can afford to spend per keyword relative to your potential earnings; something ALL of your digital marketing service providers SHOULD be doing by the way.
S.E.O. salaries vary based on experience, skills, and location. But the reality is, many self-proclaimed “SEO experts” fall embarrassingly short when it comes to delivering real, revenue-generating results. It’s one of the most misrepresented skills on resumes because employers rarely have a way to vet these claims before hiring.
We can help you separate the wheat from the chaff. We’ve built a reputation in both English and Japanese markets for delivering actual expertise and know actual skills from the resume keyword-stuffers.
In-house SEO hires - Helping you Read Resumes
S.E.O.
Google Analytics
SERPS
Have a "feeling"? How much is not acting on that costing your business?
Most SEO hires and agencies lack data-driven oversight and can’t develop effective marketing plans aligned with your business goals. They may know how to optimize for visibility, but often they don’t even succeed at that—using PPC ads or cold outreach instead of organic SEO; meaning they can’t even utilize SEO for their OWN customer acquisition and yet expect you to hire them for that very service.
Companies that sell SEO as a product often fail to understand your target market, how potential customers search, or how to creatively reach new market segments.
SEO is just one piece of a broader marketing strategy. If your business doesn’t have a holistic marketing plan, expecting an SEO agency to fill that gap is unrealistic.
So either YOU, the business owner or marketing manager, need to have your entire SEO strategy and search term research done in advance, or you need a S.E.O. company that understands business, YOUR business specifically.
Artisan consulting, your outsourced CMO
Having a top-tier product is great, but if you can’t market and sell it, it's irrelevant. Running a successful business requires marketing acumen as much as it does product expertise. Traffic is crucial, but traffic that doesn’t convert is a waste. A solid ROI-based marketing plan should be in place before starting any SEO initiative.
The job of an SEO agency is to drive traffic and increase visibility for specific keywords. However, converting that traffic depends on your site’s content, UI/UX, trust signals, and overall branding.
You can't strap a jet engine onto a scooter and expect it to fly.
Maybe. Maybe not.
With the right team and a solid development and marketing strategy, it could be a worthwhile investment. It’s always about the ROI.
But many firms charge high fees without delivering meaningful results. Do you know how to assess whether this bid aligns with your business goals?
If SEO is just one part of the web development proposal, remember that every page’s design, structure, and content are as critical as the keywords it’s optimized for.
We analyze:
Let’s ensure you're making an informed investment rather than throwing money at sales pitches.
Because you need to be an expert, or know one: WHY OUR CLIENTS CAME TO US
They promised the world, but our rankings didn’t budge, and the traffic they did get us was useless. Total waste of money.
They wouldn’t tell me what they were actually doing. I felt completely in the dark the whole time.
Turns out they were using spammy backlinks and other tricks I had no idea about. Now I’m paying someone else to clean up the mess.
It was full of typos, poorly written, and didn’t make sense for my industry. It felt like it was written by a robot or just AI spam.
Sure, I ranked for some random, useless keywords, but it didn’t bring me any business.
When I questioned their lack of progress, they stopped responding altogether. Total ghosting.
They acted like they had an in-house team, but they were just farming it out to people who didn’t know what they were doing.
I thought they were building my authority, but they were linking my site to garbage websites.
They crammed in so many keywords it looked ridiculous, and now my customers are bouncing faster than ever.
They promised the world, but our rankings didn’t budge, and the traffic they did get us was useless. Total waste of money.
Schedule your S.E.O. audit today.
DISCLAIMER: This site was thrown together in just 2 days (14 hours) as a temporary fix. It hasn’t been proofread, edited, bug-checked, optimized, localized, harmonized, or flame-tested. It’s also running on a new platform I’m trialing for a client. So, if you’re planning to use any flaws or errors here as some big "Aha!" moment to question my technical skills or abilities—do yourself a favor: rethink that stance and pump those brakes my fren. Thanks!
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