The Power of the Japanese Way
One of the hands-down worst internal digital presences for one of the strongest viral brands in the pet vertical
Part 3 of “the Wrong Questions Japanese Businesses Ask”
Fujiyama, Geisha, Anime, & “Cool” Japan: How Japanese Businesses’ Reliance on Cultural Stereotypes Weakens Their Brands
Scene: A client—or potential client—shows me an image, video, graphic, tagline, or bit of copy or potential hire’s portfolio and asks, without giving context, “Is this good?”
It’s a straightforward question on the surface, but the answer is anything but. Why? Because you can only judge the quality of creative content vis-a-vis the goal it was meant to accomplish.
Business owners will hire experts to troubleshoot why their business is stagnating citing many possible factors like market forces, staffing, and outsourced agencies. The truth is often simpler—and harder to swallow: the business can never grow bigger than its leader.
When a CEO blames external factors or their team for stagnation, they miss the obvious.
The real reason new businesses fail: being good at your trade or craft doesn't translate to being skilled at being good at business.
